Privacy Policy

Last updated: July 2, 2026 · Effective: April 1, 2026

Sherwood Entertainment LLC ("Sherwood," "we," "us," or "our") operates the Sherwood Kids application and related services (the "Service"). This Privacy Policy explains how we collect, use, and protect information when you use our Service.

Sherwood Kids is a family reading and audiobook platform. A parent or legal guardian ("Parent") creates and manages the account, and children access the Service through profiles created by their Parent. We are committed to protecting children's privacy and complying with the Children's Online Privacy Protection Act ("COPPA"), the General Data Protection Regulation ("GDPR"), and the UK Age Appropriate Design Code.

Contact Us:

Sherwood Entertainment LLC
Email: help@sherwoodkids.com
Address: 270 E Hunt HWY 16-243, San Tan Valley, Arizona 85143, United States
Phone: (602) 456-7749

1. Information We Collect

1.1 Parent Account Information (Provided by You)

When a Parent creates an account, we collect:

Name and email address — to create and manage your account and communicate with you about the Service
Password — managed by our authentication provider, Google Firebase Authentication, and stored only as a cryptographic hash, never in plain text
Payment information — processed by Stripe, Inc. We do not store credit card numbers, bank account numbers, or other payment credentials on our servers. See Stripe's privacy policy at https://stripe.com/privacy for details on their data practices
Device identifier — a non-reversible hash of browser characteristics, collected at signup only, used solely to prevent abuse of free trial periods. This identifier cannot be used to identify you personally and is not shared with any third party
Marketing attribution — if you reach us from one of our ads or marketing links, we record (once, at signup) the campaign parameters in that link — UTM tags and the advertising click identifiers attached to it (Meta's fbclid / _fbc / _fbp and Google's gclid) — together with the date first captured. We use this only to measure which marketing campaigns bring families to Sherwood and what each signup costs us (per-campaign customer-acquisition cost). We share it with Meta and Google for that measurement (see Section 3). It is associated with the Parent account only, never a child profile
Shipping and contact information (for the free speaker) — if you qualify for our free speaker promotion (described in our Terms of Service) and we ship a speaker to you, we collect the shipping name, postal address, and phone number you provide at checkout (collected on our behalf by Stripe) so we can deliver it. This is associated with the Parent account only

1.2 Child Profile Information (Provided by the Parent)

Parents create and manage child profiles within their account. For each child profile, the Parent provides:

Display name — this can be a first name, nickname, or any label the Parent chooses
Age — used to filter content to age-appropriate material
Avatar selection — a chosen character image, not a photo
Content preferences — access mode (age-based or parent-curated), excluded content categories, and daily time limits

Children do not create their own accounts or provide any personal information directly. All child profile information is entered by the Parent.

1.3 Usage Information (Collected Automatically)

When child profiles use the Service, we collect:

Reading and listening activity — which titles are accessed and for how long, tied to the child's internal profile identifier. This powers the family activity report available to Parents and helps us understand which content is engaging
Reading position and preferences — current page or audio position, font size, and theme settings, so children can resume where they left off
Library search queries — when you search our catalog, your search terms are sent to our servers to return results, and may be retained in our logs to improve search and recommendations. Search terms are associated only with the account or internal profile identifier, are never shown to other users, and are never used for advertising

We do not collect:

Device advertising identifiers (IDFA, AAID)
Precise geolocation
Photos, videos, or audio recordings
Contact lists
Browsing history outside the Service
Biometric data

1.4 Error Reports

We use Sentry for error monitoring to identify and fix technical problems. Before any error report leaves your device or our server, we strip all personally identifiable information including email addresses, IP addresses, usernames, cookies, and authentication headers. Only an anonymous account identifier is retained for debugging purposes. Sentry does not receive any information about children's identities or usage.

1.5 Personal Library (Optional)

Subscribers may upload their own ebook files to a personal library. Uploaded files are stored in a separate, encrypted storage bucket accessible only to the account holder. Files are permanently deleted when the account is deleted or when the subscriber removes them. Uploaded files are not shared with any third party and are not used for any purpose other than making them available to the account holder's profiles.

1.6 Device Permissions

The Service explicitly disables access to your device's camera, microphone, and geolocation through browser security headers. We do not request or use these permissions.

2. How We Use Information

We use the information we collect for the following purposes:

Providing the Service — authenticating your account, delivering content, saving reading/listening progress, and applying content filters based on age and parental preferences
Family Activity Reports — showing Parents a summary of their children's reading and listening activity
Account Management — processing subscription payments, responding to support requests, and communicating about your account (billing, security, or service changes)
Marketing and Onboarding Emails — when you create an account, we add your email address and first name (if provided) to our email list and send these messages through Amazon Web Services (Amazon Simple Email Service). We use this to send you a welcome series, occasional product updates, and information about your subscription. You can unsubscribe from marketing emails at any time by clicking the link at the bottom of any email. Unsubscribing from marketing emails does not stop transactional emails such as receipts, password resets, and account notices, which are required to operate your account. We do not add child profile information to our email list — only the Parent account email is used.
Fulfilling the speaker promotion — if you qualify for a free speaker, we use the shipping name, address, and phone you provide to ship it and to resolve any delivery issues.
Measuring marketing — understanding which campaigns bring families to Sherwood and what each signup costs (see Sections 1.1 and 3).
Service Improvement — understanding aggregate content engagement to improve our library and recommendations
Security and Fraud Prevention — protecting accounts and detecting unauthorized access
Referral Program — if you participate, tracking referral codes and awarding subscription credits (see Section 7)

We do not use children's information for:

Advertising or marketing of any kind
Behavioral profiling or targeted content recommendations based on tracked behavior
Sale or rental to any third party
Training artificial intelligence or machine learning models

3. Information We Share

We share personal information only in the following limited circumstances:

Recipient	What Is Shared	Purpose
Stripe, Inc.	Parent payment information (processed directly by Stripe, not stored by us)	Subscription billing
RevenueCat, Inc.	Anonymous account identifier	Subscription entitlement verification across platforms
Sentry (Functional Software, Inc.)	Anonymized error reports with all PII stripped	Error monitoring and service reliability
Amazon Web Services (incl. Amazon SES)	Encrypted content files and application hosting; and your email address and first name for sending account and marketing emails (Amazon Simple Email Service)	Infrastructure, content delivery, and email delivery
Firebase (Google LLC)	Parent email and hashed password	Account authentication only — we do not use Firebase Analytics, Crashlytics, or any other Firebase service
Meta Platforms, Inc.	One-way hashed Parent email, account identifier, Meta advertising cookies (`_fbp`, `_fbc`), IP address, browser user-agent, and campaign (UTM) parameters — collected at Parent signup/checkout, never from a child profile	Conversion measurement — attributing signups and subscriptions to the marketing campaign that drove them
Google LLC (Google Analytics / Tag Manager)	Pseudonymous site-usage and device/browser data and the Google Analytics cookie (`_ga`) for visitors to our marketing site and signup flow, never a child profile	Understanding site traffic and which campaigns drive signups
Shipping carrier / fulfillment partner (e.g., USPS)	Recipient name, shipping address, and phone	Delivering your promotional speaker (United States only)
Anthropic, PBC	If you contact support (email or the site chat): the text of your message, so our AI assistant can suggest or provide an answer. Support AI is clearly labeled as automated, never handles children's-data or privacy requests (those always go to a person), and Anthropic does not train on this data	AI-assisted customer support
OpenAI, LLC	Short text embeddings of support questions and our own help articles (used to find the relevant help article); no account identifiers	Support knowledge-base search

No child profile information — including names, ages, or usage data — is shared with any third party for advertising, marketing, analytics, or any purpose other than providing the core Service as described above.

We may also disclose information if required by law, court order, or governmental regulation, or if necessary to protect the safety of our users or the public.

4. Children's Privacy (COPPA Compliance)

Sherwood Kids is designed for families. We take children's privacy seriously and comply with the Children's Online Privacy Protection Act.

What We Collect from Children's Use

The only information associated with child profiles is:

Profile settings entered by the Parent (display name, age, avatar, content preferences)
Reading and listening activity (title accessed, duration, and progress position), tied to an internal profile identifier
Reader display preferences (font size, theme)

We do not collect personal information directly from children. Children do not create accounts, communicate with others, or generate any content. Search terms entered to find titles are used only to return results and improve our library, as described in Section 1.3.

We Do Not Require Unnecessary Information

We do not condition a child's use of the Service on the disclosure of more personal information than is reasonably necessary to provide the reading and listening experience.

Parental Rights

As a Parent, you have the right to:

Review the information associated with your child's profile, including their reading and listening activity (available through the Family Activity Report in the app)
Delete your child's profile and all associated data at any time through the profile management settings
Refuse further collection by deleting the child's profile or deleting your account entirely
Request information about what data we have collected by contacting us at help@sherwoodkids.com

To exercise these rights, you may use the in-app profile management tools or contact us at help@sherwoodkids.com. We will verify your identity as the account holder before processing any request.

Data Retention

Child profile data is retained as long as the profile exists. When a Parent deletes a child profile, all associated data (reading activity, progress, preferences) is permanently deleted.
Parent account data is retained as long as the account is active. When a Parent deletes their account, all account data and all child profiles are permanently deleted.
Error reports (anonymized) are retained by Sentry according to their data retention policy.
Payment records may be retained as required by law for tax and accounting purposes, even after account deletion.
Marketing attribution data (UTM tags and Meta/Google click identifiers, collected at Parent signup) is retained for the life of the account and permanently deleted when the Parent deletes their account.
Speaker shipping information is retained as needed to fulfill and document the promotion and to meet tax and accounting obligations, and is deleted when you delete your account except where retention is legally required.

5. Data Security

We implement technical and organizational safeguards to protect the information we collect, including:

Encryption of data in transit (TLS) and at rest
Hashed and salted storage of PINs using bcrypt; account passwords are managed by our authentication provider (Firebase Authentication) and are never stored by us in plain text
Session-based authentication with server-verified cookies
Role-based access controls for administrative functions
Regular security review of our application and infrastructure

No method of electronic transmission or storage is perfectly secure. If you have reason to believe your account has been compromised, contact us immediately at help@sherwoodkids.com.

6. Cookies and Local Storage

We use a minimal set of cookies and local storage for functional purposes, plus a limited set of measurement cookies to understand which ads bring families to Sherwood:

Type	Name/Purpose	Duration	Third-Party?
Session cookie	Authenticates your login session	14 days	No
Session storage	Stores active profile selection and recent search queries	Current browser tab only	No
IndexedDB	Queues reading/listening activity data for batch sync	Until synced (pruned after 30 days)	No
Meta advertising cookies (`_fbp`, `_fbc`)	Attribute a signup to the Meta ad that referred it; read at signup for conversion measurement (see Sections 1.1 and 3)	Up to 90 days (set by Meta)	Yes (Meta)
Google Analytics cookie (`_ga`)	Distinguish visitors to measure marketing-site traffic and which campaigns drive signups	Up to 2 years (set by Google)	Yes (Google)
Support chat token (localStorage)	Created only if you start a chat on our site; lets the conversation continue if you reopen the page	Until you clear browser data	No

Other than the Meta and Google measurement cookies described above, we do not use advertising or tracking cookies. We never place advertising or tracking cookies within the children's reading experience, and we do not use cookies or local storage to track children across websites or applications.

7. Referral Program

When you create an account, you are automatically provided a unique referral code and link that you can share to earn credit toward your subscription.

What we collect: We track which referral code was used when a new account signs up, and whether the referred account activates a subscription. This data is associated with the referring Parent's account.
What we share: We do not share your name, email, or any personal information with the person you refer, or vice versa. Referral tracking is handled through anonymous codes.
Communications: We may send you information about the referral program by email. You can opt out of referral-related communications at any time through your account settings or by contacting us at help@sherwoodkids.com.
Children's profiles: The referral program is available only to Parent account holders. Child profiles do not have access to referral features, and no child data is used in connection with the referral program.

8. Your Rights

All Users

You may:

Access and update your account information at any time through the app
Delete your account and all associated data by contacting us
Contact us with questions or concerns about your data

United States Residents

Depending on your state of residence, you may have additional rights under state privacy laws, including the right to know what personal information we collect, the right to request deletion, and the right to opt out of the sale of personal information. We do not sell personal information.

European Economic Area, UK, and Swiss Residents

Under the GDPR and UK GDPR, you have the right to access, rectify, erase, restrict processing, data portability, and objection. Our legal basis for processing Parent account data is contractual necessity (providing the Service you subscribed to). Our legal basis for processing child profile usage data is legitimate interest in providing the Service, subject to parental rights described in Section 4.

Our legal basis for first-touch marketing attribution (Section 1.1) is our legitimate interest in measuring the effectiveness and cost of our marketing. You may object to this processing, or opt out of our sharing data with advertising-measurement providers (Meta and Google), at any time by emailing help@sherwoodkids.com.

To exercise any of these rights, contact us at help@sherwoodkids.com.

9. International Data Transfers

The Service is operated from the United States. If you access the Service from outside the United States, your information may be transferred to and processed in the United States, where data protection laws may differ from those in your jurisdiction.

10. Changes to This Policy

We may update this Privacy Policy from time to time. If we make material changes, we will notify you by email (at the address associated with your account) or by a prominent notice within the app before the changes take effect. Your continued use of the Service after the effective date of a revised policy constitutes acceptance of the changes.

We will not reduce your rights or make material changes to how we handle children's data without providing renewed notice and, where required by law, obtaining fresh consent.

11. Contact Us

If you have questions about this Privacy Policy, wish to exercise your parental rights, or have concerns about how we handle your data:

Sherwood Entertainment LLC
Email: help@sherwoodkids.com
Address: 270 E Hunt HWY 16-243, San Tan Valley, Arizona 85143, United States
Phone: (602) 456-7749